Decatur Director's Doritos Ad Airs on Super Bowl

Ben Callner's 'Goat 4 Sale' Doritos commercial was the seventh most popular commercial at the Super Bowl. It came in second among Doritos commercials shown during the game.

Ben Callner made it to the Super Bowl.

Callner, who works with PoGo Pictures in Decatur, directed  “Goat 4 Sale,” one of two Doritos commercials aired Sunday night during the Super Bowl.

"Goat 4 Sale" was the seventh most popular commercial shown during the game as measured by USA Today's Ad Meter,  Ashley Wilson of PoGo Pictures said Monday morning.

But it finished behind the other Doritos ad, "Fashionista Daddy," meaning Callner didn't win a cash prize or the chance to work with director Michael Bay on the next "Transformers" movie.

Still, Wilson said, it was an honor for "Goat 4 Sale" to be shown Sunday night. Five Doritos ads competed for the chance in an online Facebook poll.

Callner was still in New Orleans on Monday and could not be reached for comment, Wilsons said.

The top three Super Bowl ads were the Budweiser commercial in which a man reunites with a Clydesdale, a Tide ad featuring retired football player Joe Montana and a Dodge Ram truck ad called "Farmer" that was narrated by the late Paul Harvey.



Ralph Ellis February 04, 2013 at 04:19 PM
He was robbed. 'Goat 4 Sale' was the best Doritos ad!


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