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Business & Tech

Organic Gardening Store Relaunches in Peachtree Corners

Local resident, gardening guru, writer and sustainability advocate has been hired to relaunch Farmer D Organics store located at the corner of Spalding Drive and Holcomb Bridge Road.

Daron "Farmer D" Joffe, founder and CEO of Farmer D Organics, recently announced that he has hired Pattie Baker, a metro-Atlanta-based sustainability advocate, writer, and gardener as Global Gardening Ambassador.

As such, she will relaunch the Farmer D Organics store at the gateway into Peachtree Corners (next to the Avril’s Car Wash at the corner of Spalding and Holcomb Bridge) as a potential national franchise model, extend social media outreach for the Farmer D Organics brand and increase the impact of the company's website.

Baker met Farmer D  some 11 years ago on a chance encounter that she says changed her life. She went on to participate in CSAs (community-supported agriculture weekly farm box deliveries); help start home, faith-based, school, and community gardens; write a blog named FoodShed Planet about local action/global traction; write for publications and sites including Edible Atlanta, Urban Farm, and Jamie Oliver's Food Revolution; publish a book named Food for My Daughters; start the sustainability commission when the metro-Atlanta community where she lives (Dunwoody) became the newest city in the United States, and serve on the Comprehensive Land Use Plan steering committee for that city, where she ensured that principles of sustainability were included. 

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She was also featured in O: The Oprah Magazine in November 2011 as "the farmer" in an article about people with passion.

"Pattie brings a unique combination of marketing communications savvy and gardening passion to the Farmer D family," said Joffe. "Plus, she has been a leading advocate both in her city and beyond for home, school, community, and faith-based gardens, and I believe her first-hand experience will be invaluable to our customers."

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Farmer D Organics is an environmentally-friendly, socially-responsible business that creates farms and products for the earth and its people. Its high-quality impact can be seen at farms such as Serenbe and Richard Branson's Natitar Spa and Farm; at institutions such as Children's Healthcare of Atlanta's Strong4Life Teaching Garden at Scottish Rite, the Atlanta Jewish Community Center; at school gardens throughout metro-Atlanta; and at master-planned community gardens such as the City of Suwanee's Harvest Farm at White Street Park.

Baker added, "Every step of my sustainability journey these past 11 years somehow involved Farmer D. He has been a friend and mentor who has inspired me greatly with his knowledge, passion, and commitment to principles of sustainability. I have also been incredibly moved by his generosity, both to me personally and to the communities that he serves. It is a huge honor to now be working together professionally."

Baker intends to create a local place that feels like home for North Metro Atlanta gardeners, where food, knowledge, and community grows. At the same time, she aims to harness the Farmer D expertise to build a stronger bridge to the future for communities, and to connect more deeply across generations and around the world.


About Farmer D Organics Retail Products:

The company sells a wide range of products, including Farmer D-branded biodynamic garden products made from the green waste from Whole Foods stores throughout the southeastern United States, and raised beds, planters, chicken coops, and more, made in its own wood shop from sustainable cedar.

Farmer D Organics products are available at its flagship store on Briarcliff Road in Atlanta, through its website at www.farmerd.com, at Whole Foods locations throughout the southeast, and at Williams Sonoma's website as a featured part of its new Agrarian product line, and very soon, right here in Peachtree Corners!

The Farmer D Organics location in Peachtree Corners is already stocked with planting mix, custom-blended organic fertilizer, and a limited selection of other products for the immediate convenience of local gardeners.

Baker has begun work in her new capacity, and will be in-store starting August 13;  in the meantime, she is collecting feedback on what the customers in our area want in their garden store.

Contact Pattie at pattie@farmerd.com to have a voice in the store's transformation or to schedule site surveys for your home, school, community or faith-based garden.

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