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Is the Atlanta Braves 'Screaming Indian' Logo Offensive?

The 2013 batting practice hat shows a return of the team's former logo.

AOL's Sporting News reports the Atlanta Braves will reinstate the "Screaming Indian" as their logo on batting practice hats in the new season. The logo, which hasn't been used since 1989, has caused an uproar in the sporting and baseball blogosphere. 

The Atlanta Braves are among a handful of professional sports teams with names and logos that have Native American references that are, well, insulting to Native Americans. Trying to keep a low profile that is not offensive while keeping with the trends of "nostalgic logos" makes for a tricky existence.

Amid cries of "offensive" and "racist" are those who just give it an "F" for effort

Indian Country Today says though there are many who miss the days of Noc-A-Homa, the "Screaming Savage was considered one of the most offensive Native caricatures in sports, and for many Natives its retirement seemed a victory in the fight against stereotypes in pop culture."

Should the Braves scrap their plans and ensure the caricature of Native Americans is a thing of the past? Or would this be merely a concession to political correctness to Braves fans? 

Todd January 03, 2013 at 04:53 PM
Where can I buy one? I love that it has become a symbol of PC stupidity. Now I would actually wear the god-awful looking thing. In educated circles this phenomenon is called: Doing something that is counter-intuitive.
Mitch January 03, 2013 at 05:35 PM
I think the logo is a good representation of ex-Brave Andruw Jones the other night while he was putting that desk together and his (soon to be ex)wife came over and said “no that piece goes this way and you have to screw this piece on that end”. He then grabs her by the neck and drags her down some stairs and threatens to kill her. I can totally relate to Andruw, I have made that same face! Not for a wife beating of course, I’m referring to the desk assembly. Those instructions can be ridiculously frustrating sometimes!
Ed Varn January 03, 2013 at 06:19 PM
tammy--I've also seen it attributed to Einstene in and Groucho Marx. Probably one of those little homilies that have been around since Biblical times.
North Georgia Weather January 03, 2013 at 06:46 PM
You must be friggin' kidding me... nothing else to talk about? No more IMPORTANT news to discuss? REALLY?
tae tae January 17, 2013 at 04:16 AM
Come on!!!!!!!!!!!!! There MUST be something else to talk about!!!!!!!!!!!!!!!!!!

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