City Council Approves Peachtree Corners' New Logo

On top of the agenda items in Tuesday night's Peachtree Corners City Council meeting was the approval of the city's official logo and tagline.

However, the city leaders have decided to delay revealing the logo and the tagline until another day.

The City Council officially approved the new logo which will show up on letterhead, business cards as well as a myriad of other printed material - and on its website.

But its citizens will have to wait a little longer before it's revealed.

The design, colors and tagline has been four and a half months in the making. An eight-member committee made up of a select group of Peachtree Corners residents along with a group of creative professionals from Accent Creative Group (formerly Accent South Media), a Lawrenceville-based marketing and design company, have worked since the summer to ensure the city's logo truly represented the city.

"We conducted surveys and had numerous brainstorming sessions to find out what's unique about Peachtree Corners, what makes it stand out," said Pam Ledbetter, the owner of Accent Creative Group.

"We learned during the process there were three points that were critical when designing the logo.

1. Regarding the style, no peach
2. The color green was very important color as it represented the city's abundance of trees and its commitment to green living
3. The river needed to be incorporated into the logo

"It's was a team effort and in the end we got 100 percent approval of the logo," said Ledbetter. The tagline was also approved by 100 percent of the committee.

Ledbetter suggested that the city wait to reveal the logo and tagline. "I think you should make a big to-do, make it a special event for the city."

Ledbetter agreed to create Peachtree Corners logo and tagline pro bono, a considerable gift when considering the City of Lilburn paid $31,400 for its logo and Suwanee $65,000.

"I used to live in Peachtree Corners," said Ledbetter. "I was excited to watch it become a city and wanted to be involved," she said.

Accent Creative Group has also created logos for Gwinnett Parks & Recreation, Lake Lanier Water Park and other businesses in the county.

"This is an important milestone," said the mayor, obviously pleased that the long-awaited logo and tagline had been approved.

In reports and presentations, Diana Wheeler, the city's Community Development Director presented information on the city's 20 year comprehensive plan which would need to be complete by the end of next year to meet the State of Georgia's mandated deadline.

The plan "will guide the city's development over the next 20 years," said Wheeler. The plan is necessary for the city to "become eligible for certain state and federal funding," she explained.

The comprehensive plan includes community goals, land use, housing and transportation and will include a lot of community input said Wheeler.

In other news the City Council approved a number of agenda items:

• Approved the franchise fee agreement with Atlanta Gas Light
• Approved an amendment to Chapter 18 of the ordinance to allow the city to collect license fees.

In new business:

• Approved the request for proposals for Development Services
• Accepted the transfer of ownership of the City of Peachtree Corners website domain name. (Council member Jay Lowe donated the ownership to the city.)
• Approved the Revised Emergency Operations Plan for the the county and municipalities
• Approved the Georgia Emergency Management Agency-Homeland Security Statewide Mutual Aid and Assistance Agreement
• Approved the proposal of QS1 to provide the financial software for the city
• Approved a corporation agreement with the Gwinnett Village Community Improvement District Board

All council members were present with the exception of Dist. 1, Phil Sadd. The meeting was held at the Fowler YMCA on Tuesday, Oct 16, 2012.

Before adjourning for a brief executive session to discuss one litigation matter, the City Council agreed that it would not be necessary to hold a scheduled work session on Oct. 23, so cancelled that meeting. However the City Council has scheduled a Special Called City Council Meeting for Oct. 30, 2012 at 7:30 p.m. to be held at the Fowler YMCA.