The Peachtree Corners Post Office on Spalding Drive wants to help small businesses increase their customer base and revenue with a United States Postal Service program next week.
The post office, and many others in the Atlanta District, is hosting a special educational event for small-business owners July 25-30.
During "Grow Your Business Week," post offices are inviting small businesses, home-based businesses, entrepreneurs, and other customers to learn more about the "Every Door Direct Mail" service, or EDDM. The service is a low-cost way for local businesses "to market to every address in their neighborhoods without the need to rent or purchase mailing lists," according to a USPS press release.
EDDM uses mail-delivery route data, instead of names and exact addresses, to reach specific groups in various geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “P.O. Boxholder” and dropped off at a post office.
"EDDM saves mail preparation time and money and is delivered by local, trusted USPS letter carriers," according to the press release.
Business owners can use an online tool at https://smp.usps.gov to identify recipients, prepare mailing documentation and calculate postage. There are no permits needed, or special fees.
The postal service said restaurants, doctors’ offices, hair salons, and others not currently using mail are ideal for using EDDM as direct-mail delivery.
According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales.
For more information about the United States Postal Service or Every Door Direct Mail, click here.