This cell phone store is operated by Cellular Call, but it carries only Verizon products and is an authorized Verizon dealer. It is smaller than some of the other Verizon stores I've visited, and thus, has a smaller selection of displays. But it also has a huge advantage over the bigger stores: It's not as busy. This means you won't face the long waits here that you would be up against at, for example, the Verizon store in the SuperTarget Center near Perimeter Mall. The staff is just as friendly as seems just as knowledgeable as its counterparts elsewhere.