New Name for Gwinnett Tourism Organization
Explore Gwinnett is now the name for the former Gwinnett Convention & Visitors Bureau.
Gwinnett County's tourism organization, which is responsible for planning events at the Gwinnett Arena and Coolray Field, among other sites, is rebranding itself. According to a news release, the organization is now calling itself Explore Gwinnett, with the tag line "Atlanta's Playground." “We truly feel that our new name, branding and logo pull together so many positive aspects of Gwinnett’s reputation with visitors,” Lisa Anders, executive director of Explore Gwinnett, said in a news release. “Gwinnett is a vibrant, active community and there are so many things to do. Visitors love to explore, so we are inviting them to explore Gwinnett.” The organization, which is based in Duluth, works to bring some 2 million visitors annually to …
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