Terror? Fascination? Eagerness to "know thy enemy?" We're not sure what it is that draws the masses to shark week, but the phenomenon has taken on a life of it's own on the Discovery Channel.
And this week it's going to be big.
There are multiple ways to celebrate 25th anniversary Shark Week.
You can watch the programs (see the schedule here).
If you can't get through this sober, you can try the Shark Week Official drinking game.
If you’re craftier, check out how to throw a Pinterest Shark Week party (Blood-red Kool Aid anyone?)
There’s also an app for shark-lovers out there.
Are you a big fan of Shark Week? How do you and your friends get pumped for the program? Tell us about it in the comments.